media relations | MediaRelationsCoach

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When is the best time to approach journalists?

At the end of this blog, I’ll share some tactical tips on best time of the day, week, year to contact journalists. But I want to kick off...

What it's like to work with me

I've helped some of the world’s leading organisations gain extensive news coverage, whilst working as a media relations coach and...

3 ways corporate media relations get more dangerous than tequila

#1 You get numb My favourite lyric about tequila is, ‘I drank so much that my hair got drunk’ by Steve Goodman and John Prine, How Much...

The 3 worst things you can do when pitching a journalist

#1 Pitching without a spokesperson By far the worst thing you can do is fail to agree, inside your business, who is going to be the...

Should you use jokes in press releases and pitches?

I’m going to reticently advise against joking. I’m reticent because I work with a lot of humour. Plus, journalists, at their best, are...

How do you start media relations?

Most businesses want to get featured in the media because they can see the benefits of raising their profile. A good news story acts like...

What is the financial cost of media relations?

Many organisations invest £10000s in the wrong skills for the wrong processes to get wrong media coverage. Why? A trap many businesses...

3 ways media relations can benefit your business

The main reason businesses fail to get great headlines is that they don’t really know WHY they want to work with journalists. It often...

REVIEW: 'A great read for entrepreneurs'

'Felicity has made the importance of effective communication to building a growth business a strategic imperative, and importantly shows...