1. Can you answer these questions about your business?
Who are you?
What do your do?
How do you make it work?
Where and When do you make it work?
2. Can you put your answers into a 50 word (or very close to) description for your business?
If YES, make sure you include that description in any About Us description on the bottom of your press/media releases and make sure to pitch any media with a release including that description.
If NO/NOT SURE, then there are huge advantages to your business if you can do this, especially if you want to get media-ready.
For further help:
My workshops where I can walk you through a process in around 2 hours to help you get your words
My free advice or Tuesday Tips to help you figure this out for yourself
Or contact me if you want shortcuts tailored to your business (it costs you nothing to find out more about how I might be able to help)